Cosmetics/ makeups packaging are requesting to be more convenient
People would like to learn more skills to wear a nice makeup quickly. Therefore, makeup lessons on YouTube are hot. Besides of the nice makeups used in those videos, the convenience of cosmetics/ makeup packaging is also the key for a quick makeup.
For example, cosmetic tubes with dual ends for different functions. One end is designed for mascara, while the other side if for eyebrow. Or a concealer pen contains two colors (one darker, the other lighter).
Moreover, clear cosmetics/ makeup packaging is convenient for judging BB/ foundation cream colors.